WHERE uses leading designers to help create the WHERE ranges of footwear, bags & accessories.

It is no use just designing products & expecting communities to magically produce samples from nowhere. What we do is to take the best features from a given community such as a particular construction or a certain type of fabric or embroidery or hand work feature & then design a product that can be made commercially with the appropriate technical support from WHERE & its supply partners.

Sometimes, products are ready for market as they are but others need quite a lot of work. Every style is different & provides a different challenge to WHERE.

Over time, however, our suppliers will become more skilled in different techniques & are able to make a greater variety of product with more speed & less support from WHERE. Thus they are able to expand their export markets even further.